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Chief Executive Officer

Victor Mehren is the Chief Executive Officer of Second Nature Brands, focusing on culture, innovation, growth, and value creation for its collection of brands, Kar’s Nut, Second Nature Snacks, and Sanders Chocolates.

Before joining Second Nature Brands, Victor spent 17 years at Mars Wrigley Confectionery, where he most recently served as the Chief Operating Officer, U.S. He previously served as General Manager of Wrigley, General Manager of Mars Ice Cream & Substantial Snacks, and General Manager of Mars Chocolate Canada, delivering significant growth in all three units. Earlier in Victor’s career, he held several senior sales and marketing positions with Wrigley, Nestle/PowerBar, and E. & J. Gallo Winery.

Victor holds an MBA in Marketing, Management from the University of Chicago, Booth School of Business, and a BS in Marketing from Eastern Illinois University.  Along with his professional experience, Victor serves on the Board of Directors of Keep America Beautiful and as an Executive in Residence at the University of Chicago School of Business.