Jennifer Bauer serves as Chief Marketing Officer for Second Nature Brands, where she is responsible for all aspects of marketing and accelerating the company’s innovation agenda. Jennifer has more than 17 years of marketing experience with consumer-packaged-goods companies, including the last seven years in the snacking category. Before joining Second Nature Brands, she served in various roles at the Campbell Soup Company, where she most recently served as Vice President of Marketing on the premium snack brands Snyder's of Hanover® Pretzels, Snack Factory Pretzel Crisps® and Lance® Crackers. Jennifer previously held marketing leadership roles at Diamond Foods, where she worked on the Pop Secret®, Emerald® Nuts, and Diamond of California® brands. Jennifer began her CPG career at The Clorox Company, working on Hidden Valley Ranch® salad dressings.
Jennifer has an MBA in Marketing from UCLA, Anderson School of Management, and a B.A. in Business Administration from the University of Washington.