The Second Nature Brands Difference

At the Intersection of Healthy Snacking and Treating

Positioned at the intersection of two high-growth markets, snacks and treats, we relentlessly pursue ways to create and innovate, naturally.

Platform that Revitalizes Heritage Brands while Incubating and Acquiring New Ones

We uniquely balance the benefits of scale with an agile approach to innovation.  We are built on a 100-year foundation of solid execution and performance, from sourcing and supply chain, to long and deep relationships with our customers.  But we are driven by exploration and experimentation, to find new ways to lead in our dynamic and fast-growing markets.

Leadership with Deep Expertise

A seasoned team with a track record of growth at many of the largest consumer packaged goods companies with deep experience in bringing new products to market.

Funding to Fuel Growth

Backed by CapVest Partners
LLP and supported by a diverse and seasoned board of directors, we have the guidance and resources to responsibly grow our brands.