Keira Krausz is a recognized direct-to-consumer marketing expert, with particular strengths in digital transformations, creative, brand development, media attribution, optimization and expansion. She leads the Digital and Direct-to-Consumer Committee on SNB's Board. Krausz currently works as the Chief Marketing Officer of HealthPlanOne, which aims to "de-complexify" Medicare insurance and transform the shopping experience to match customers with the right Medicare plan to deliver better health and peace of mind. From 2013-2019 Krausz served as Chief Marketing Officer and then President of Nutrisystem, Inc., where she led all sales and marketing, to double revenues to $700M while quadrupling EBITDA. Earlier, Krausz held a succession of marketing leadership roles at Time Inc. and the Reader's Digest Association. Krausz attended Cornell University as an undergraduate and received her MBA from the Tuck School at Dartmouth College.